Intelligent Shelf Label Solution Creates Brand Awareness

eXecutive summary Statistics show that on average, consumers are hesitant to try new dairy products, making it challenging for producers to introduce new offerings successfully. Helping turn this around, the intelligent shelf solution provides eye-catching digital graphic displays right next to products, which increases awareness of new products and encourages consumers to try them. The solution can inform shoppers about special promotions, as 70 percent of purchase decisions are made at the point of sale (POS) itself, 1 and in doing so, move products that are nearing their sell-by date, thus reducing the amount of product lost to waste. Anonymous Viewer Analytics technology employed by Intel® Audience Impression Metrics Suite (Intel® AIM Suite) can be used to gather anonymous consumer data, such as age and gender at the point of sale, which can then be used to analyze buying patterns and optimize promotion strategies and inventory.